Why Do People Go To YouTube? An analysis of The Top 100 Most-Subscribed YouTube Channels and Their Primary Focus
YouTube has revolutionized how the Internet has changed the world. One of the most amazing things about YouTube is how it has made our world smaller by bringing people together. With a single click, viewers can see something that is happening on the other side of the globe. Some of YouTube’s most popular channels, such as National Geographic, offer videos that demonstrate a wide variety of customs and practices around the world. Other channels offer music and entertainment from many different cultures.
YouTube has also revolutionized the entertainment industry. Until the dawn of the Internet Age, people would go to the movies, purchase CD players, and watch pre-scheduled network television. Now there are 72 hours of video uploaded to YouTube every minute containing movies, television shows, music videos, web series, and home videos. Vevo is a company that has created a large presence by offering music videos operated by Sony, Universal, and other entertainment ventures through paid ads. Over 20% of the top 100 YouTube channels are currently run by Vevo, featuring channels for popular artists such as Justin Bieber, Taylor Swift, and Rihanna.
Popular culture has certainly changed since the introduction of YouTube. Videos and channels go completely viral and spread to all corners of the Web. In a matter of hours, thousands of people can watch a congressman’s victory speech or a parody music video featuring a bunch of screaming goats. There are even television shows that are basically just comedic commentators on viral videos and variety shows, like The Ellen Show, that portray YouTube sensations to the general public.
The Internet Age has also provided a ground-breaking way to discover new talents and skills. There are many talented artists, musicians, and comedians who have become famous from their YouTube videos. Countless people have uploaded a hilarious video or a heartwarming song to YouTube only to get discovered by the right viewers and found their content spread virally throughout the world. Some of the best examples of YouTube-found fame include singer Justin Bieber (JustinBieberVEVO), comedienne Jenna Mourey (JennaMarbles), and artist Michelle Phan (MichellePhan). Each achieved great success through YouTube and the millions of views their videos have received.
Not only has entertainment been changed forever, but the spread of thoughts, ideas, and education has made great technological improvements. Non-profit organizations and political campaigns can spread their message quickly via YouTube platform-based activism. This is a very effective method of demonstrating the reality of many situations worldwide. For example, many protesters upload personal videos in order to show the amount of violence that might be occurring in their part of the world. YouTube user Shane Bitney Crone (shanebitneycrone) uploaded a touching video about LGBT rights that went viral. Because of the impact and support achieved by his video, it has been developed into a full-feature documentary.
YouTube has affected the way our world works. We can learn to count to ten in Chinese or watch a dog learn how to use a skateboard. We can listen to a heartbreaking rendition of our favorite musical performance. We can even upload our own heartbreaking rendition of our favorite musical performance (and perhaps get famous from it)! We can be educated and entertained — often simultaneously. YouTube has changed the world, but who knows what will come next?